For several months, Xiaomi has been focusing more and more on physical stores in every region of the world. Every few weeks the Chinese giant enters the new market. Not forgetting about the Europeans. I have good news for us, especially for Spaniards. In 2019 the year in Spain is expected to be over 100 stores Xiaomi, the official Mi Store.
The number of Mi Store is growing, in 2019 it is supposed to be 100 on Spanish territory
In many new markets, Xiaomi establishes cooperation with large chains, giants who have significant market positions. As a result, products with the Mi logo are publicly available in many cities in the stores' branches. However, it also has cons, why do we like Xiaomi products? Because they offer very good quality for low money. This is associated with a small margin for the equipment, both for the manufacturer and for its distribution partners, and here is the problem.
Shops can convince customers to buy smartphones from other manufacturers on which they earn more. That's why Xiaomi decided to change the strategy and puts it on its own salons. They plan to open up 100 Mi Store in Spain and this year in 2019, limiting cooperation with demanding partners.